Instagram growth for a D2C skincare startup
The situation
Started with 800 followers, inconsistent posting, and content that looked like every other brand. No clear voice, no strategy. We defined their brand tone, built a monthly content calendar, introduced a Reels-first approach, and ran three micro-influencer collaborations. Four months later — 11,400 followers, a 19% increase in website traffic from Instagram, and a community that actually engages.
800 → 11,400 followers in 4 months