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๐Ÿช Cookie Policy

Cookies, Pixels & Tags โ€” In Plain English.

What we use, why we use it, and the toggles you control. We measure conversion-rate performance because we believe in the work we do โ€” but only with your consent.

Effective: 1 January 2026 Last updated: 25 April 2026 Version: 2.1

Manage your cookie preferences

You're in control. Accept all, reject all, or pick what you want. We remember your choice for 12 months โ€” and you can change it anytime by returning to this page.

No preference saved yet
On this page
  • 1. What are cookies?
  • 2. Why we use them
  • 3. Cookie categories
  • 4. Third-party services
  • 5. How to manage cookies
  • 6. Do Not Track
  • 7. Changes
  • 8. Contact us

1. What are cookies?

Cookies are small text files placed on your device when you visit a website. They let the site remember things like login state, language preference, and which pages you've already seen. Other tracking technologies โ€” pixels, tags, local storage, and SDKs โ€” work similarly and are covered by this policy.

2. Why we use them

We use cookies for four reasons:

  • Keep the site working โ€” security, session state, load balancing.
  • Remember your preferences โ€” language, theme, cookie consent itself.
  • Measure performance โ€” which pages convert, which don't, so we can keep improving.
  • Make our marketing relevant โ€” only with your consent, to show ads that actually match what you're looking for.

3. Cookie categories

๐Ÿ”’
Strictly Necessary
Always Active

These are required for the site to function. They include security cookies, session cookies, and the cookie that remembers your consent choice. Without them, basic features like form submissions wouldn't work.

CookiePurposeDuration
miq_sessionMaintains your session while browsingSession
miq_consentStores your cookie preferences12 months
__cf_bmCloudflare bot-mitigation security30 minutes
XSRF-TOKENForm submission securitySession
๐Ÿ“Š
Analytics & Performance
Optional

These help us understand which pages convert visitors into leads โ€” and which silently leak them. We use this data to improve the site, never to identify individual users.

CookieProvider & purposeDuration
_gaGoogle Analytics 4 โ€” distinguishes unique users2 years
_ga_*GA4 session state per property2 years
_gidGoogle Analytics โ€” per-day user grouping24 hours
_gatGoogle Analytics โ€” request rate limiting1 minute
๐ŸŽฏ
Marketing & Retargeting
Optional

These let us show you relevant Market IQ ads on Meta, Google, and LinkedIn after you visit. They also measure whether ad-driven visits convert. Disable these and you'll still see ads โ€” just less relevant ones.

Cookie / PixelProvider & purposeDuration
_fbpMeta Pixel โ€” retargeting & conversion tracking3 months
frMeta โ€” ad delivery & relevance3 months
_gcl_auGoogle Ads conversion linker3 months
li_sugrLinkedIn Insight Tag โ€” B2B retargeting90 days
bcookieLinkedIn โ€” browser identifier1 year
โš™๏ธ
Functional Preferences
Optional

These remember your preferences โ€” like the calendar booking widget state, embedded video position, and form auto-fill. Disabling them means re-entering details on each visit.

CookieProvider & purposeDuration
calendly_sessionCalendly โ€” booking widget state30 days
YSC / VISITOR_INFO1_LIVEYouTube โ€” embedded video preferencesSession / 6 months
miq_form_draftAuto-saves partially filled contact forms7 days

4. Third-party services

Some cookies are set by third parties when their content embeds on our pages. We don't control their cookies โ€” please review each provider's policy:

  • Google (Analytics, Ads, Tag Manager, YouTube) โ€” policies.google.com/privacy
  • Meta (Facebook, Instagram pixel) โ€” facebook.com/policy.php
  • LinkedIn (Insight Tag) โ€” linkedin.com/legal/privacy-policy
  • Calendly โ€” calendly.com/privacy
  • Cloudflare (security & CDN) โ€” cloudflare.com/privacypolicy

5. How to manage cookies

On our site

Use the preference controls at the top of this page, or click "Cookie Preferences" in the footer at any time.

In your browser

Most browsers let you block or delete cookies in settings. Direct links:

  • Google Chrome
  • Mozilla Firefox
  • Safari (iOS) / Safari (Mac)
  • Microsoft Edge

Heads up

Disabling all cookies will break parts of the site โ€” especially the booking widget, form auto-save, and personalised content. Strictly Necessary cookies cannot be turned off because the site won't function without them.

6. Do Not Track signals

"Do Not Track" (DNT) is a browser setting some users enable. There's currently no industry standard on how DNT should be honoured. We respect Global Privacy Control (GPC) signals where applicable and treat them as a request to opt out of marketing cookies.

7. Changes to this policy

We update this policy when we add, remove, or replace tools. The "Last updated" date at the top reflects the current version. Material changes are flagged in a banner for at least 30 days.

8. Contact us

  • Privacy questions: privacy@marketiqconsulting.com
  • General: hello@marketiqconsulting.com
  • See our full Privacy Policy for how we protect personal data.

Privacy you can read in one sitting.

If a transparent approach to data is what you'd want from a partner, the next step is a 30-minute strategy call โ€” free, no decks, no hard sell.

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